Starting January 1st, California will officially legalize recreational use of marijuana and fast food chain Jack in the Box is looking to take full advantage of it. They are launching a partnership with Merry Jane, an online publication dedicated to marijuana news. Together they are set to debut a new menu dedicated to those who will soon legally have the munchies.
Together, the companies are launching the Merry Munchie Meal. It’s a timely take on Jack in the Box’s popular late-night menu, and will feature Halfsies (half curly fries, half onion rings), two of the brand’s Tacos, five Mini Churros, and three Crispy Chicken Strips, plus a drink. The price: $4.20, of course.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them—whether you’re at a concert, up late playing video games, or pulling an all-nighter. We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” Iwona Alter, chief marketing officer of Jack in the Box, said in a statement.
As Merry Jane points out, Jack in the Box has a history of engaging with cannabis culture. One example is the Two Tacos for 99 Cents commercial (see below), as well as the promotion of the Munchie Meal product line.