McDonald's has always been a company that tries to be seen as one of the cool kids. You see evidence in their advertising as well as their menu changes as they always make attempts to keep up with the flavors of the month. Now McDonald's in Australia is proving just how cool they are by encouraging young people to apply for their jobs in a unique way, using Snapchat.
On Friday, McD's launched "Snaplications" in Australia. It comes in the form of a Snapchat lens, which shows the user in a McDonald's uniform and lets users apply for a job by sending a 10 second snap to the @Maccas account (Maccas is slang in Australia for McDonald's).
If a 10 second interview does seem like enough to determine if a job applicant will work out have no fear. After the user sends the "Snaplication" they will receive a link to fill out the more traditional online application.
As Snapchat grows in popularity, it only makes sense that companies would try to get the most out of the platform. Advertising on the social media app is already a major thing for companies, so it comes as no surprise that McDonald's would think to take this next step.
The job application lens is just the latest way the brand is using Snapchat. It's created a burger and fries lens in the past — a majority of the platform's four million or so Australian users engaged with it, according to Mark Wheeler, McDonald's digital director in Australia.
If users want to apply via Snapchat, they will only have today to do so, but it will be accessible past Friday via its Snapchat code. Wheeler said that if the trial is successful, they may experiment with the unusual hiring strategy again in the future.