Last year, the National Football League experimented by letting Twitter livestream 10 Thursday night games. This year, pro football will continue the test, but will switch it up: Amazon has bought the rights to the league’s streaming package, and will offer the games for free to its Amazon Prime subscribers around the world.
The deal is for one year and the pact is worth about $50 million, a major increase over Twitter’s rights deal last year.
The TV rights to the 10 Thursday Night Football games are split evenly between CBS and NBC, with the NFL Network cabler also getting simulcasts of the games. In early 2016, CBS and NBC inked a two-year deal for Thursday Night Football TV rights at an estimated cost of about $225 million for each network.
While this is the first major splash for Amazon in terms of live sports rights, the company has reportedly been interested in acquiring various packages over the past few months.
(Info for this report from Recode, Deadline, Variety and Bleacher Report)