ESPN is launching a new SportsCenter show on Snapchat. The show, SportsCenter on Snapchat, premiered Monday (Nov. 13) at 5 p.m. ET.
Future episodes will be released each weekday at 5 a.m. and 5 p.m. and on weekends at 5 a.m. Just like the original SportsCenter, the Snapchat show will offer a mix of sports news and highlights. But each episode will be less than five minutes and will offer up the news in a more casual way.
The show is Snapchat’s first daily sports show. The first episode was hosted by Emmy-winning sports personality Katie Nolan, who recently joined ESPN. Other upcoming hosts include Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.
ESPN was an original Snapchat Discover launch partner two years ago, producing publisher stories for the platform. Those stories are now transitioning into the SportsCenter shows.
As part of the new show arrangement, ESPN will retire its daily edition, the magazine-like channels that publishers use to share individual stories and videos to Snapchat’s audience. Snapchat and ESPN will split advertising revenue sold alongside the new mini versions of SportsCenter, and ESPN will sell all of the ad inventory, according to two sources familiar with the agreement. The deal is good for two years.