When you have the level of success that a burger chain like McDonald's has, change is always tough. The "Golden Arches" has always been keen on adding "new" to their menu, but the almost never mess with their classics. This year, however, things a been different, to say the least. The first change to their regular fare came with the introduction of two new variations on the Big Mac, the Mac Jr. and the Grand Mac. Now, they company has announced a change to another iconic menu item, one that will have a long lasting effect. The Quarter-Ponder w/ Cheese (QPC) will now be made with only fresh beef.
The change to fresh beef will be a gradual one as the chain says they will be making the change to all stores by 2018. The change to the QPC has already been in effect for about a year in 14 stores in the Dallas/Fort Worth area and started in November for 77 Oklahoma stores. So far feed back from those customers has been positive.
The change to fresh beef is being described as a "customer-driven" change, but one can't help but wonder if this is all because of pressure from rival Wendy's who brags about using "fresh, never frozen" beef in all their burgers. No matter the reason for the change, Wendy's was sure to respond to the announcement on social media with this:
Does a change to fresh beef make you wan't Mickey-D's any more than before? Let us know in the comments below.