Laila Ali is teaming up with discount retailer TJ Maxx for a new project aimed at encouraging women to overcome stereotypes, something Ali has done her entire life. The undefeated boxing champion, wellness expert, TV host and mother has been a champion in and out of the ring, always adapting to the ever changing landscape of her career. This is why she has been chosen to lead The Maxx You Project.
The project launched Tuesday morning (April 25), and women are encouraged to share their life goals and answer the question “How will you Maxx you?” online or in select stores until May 21 at noon. Then eight women will be selected to join Laila Ali and "Shark Tank" star Barbara Corcoran at a workshop in Los Angeles this summer.
“Single moms who worked hard jobs, but they still picked their kids up from school, were there for them, put food on the table—those are the women that I really appreciate and look up to because I saw them as being so strong and that’s the kind of mother that I want to be,” Ali says. “I want to be able to work. I want to be able to go after my dreams and my goals, but still be hands on with my children.”
Through the mentorship of Ali and Corcoran, this program aims to provide them with the support and guidance they’ve been seeking.