In a blog post Wednesday, Facebook chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer announced several data settings the company believes will help users better understand what data is being collected and how Facebook users can be a bit more in control of the data they put into the Facebook engine.
“It’s time to make our privacy tools easier to find,” Facebook officials said in a post Wednesday detailing the changes, which are unlikely to satisfy critics who want major reforms in the way the social media giant handles the data of its more than 2 billion users. The tweaks come a week and a half after the revelation that the Donald Trump-aligned political data firm Cambridge Analytica had obtained information on about 50 million U.S. users before the 2016 election.
The updates, which Facebook said will roll out over the next few weeks, include a new section called “Access Your Information” to provide a simpler way for users to find and delete posts or personal profile info. In addition, Facebook said, users will be able to more easily manage information the company uses to serve targeted advertising.
Facebook’s battered shares, which have dropped 17 percent in the past week and a half amid the Cambridge Analytica scandal, got off to a strong start Wednesday morning after the company announced the changes. In the first hour of trading, the stock rose more than 2 percent and reached its intraday high of $155.78 a share.
Additionally, Playboy is officially pulling out of Facebook, announcing in a statement Wednesday its pages would be removed from the social media platform over its handling of user data.