In the war for talent, Apple has just scored a major victory. The tech giant and eventual streamer has inked a multiple-year content partnership with Oprah Winfrey.
The former queen of daytime talk will produce original programming for the tech company as it tries to take on Netflix and Amazon in an increasingly crowded content field.
Apple did not specify whether Winfrey would appear in any of the shows, but she is expected to have an on-screen role as a host and interviewer. The company also declined to discuss financial aspects of the deal.
The deal marks one of the first such agreements struck between Apple and a content creator. Companies like Amazon and Netflix have been aggressively pursuing top talent and locking them down with lucrative deals. Perhaps most famously, Netflix signed both Ryan Murphy and Shonda Rhimes to deals valued at more than nine figures each.