Netflix is bringing its comedy brand to a new platform. The streaming giant has announced a partnership with SiriusXM.
The company will launch a 24-hour comedy channel set to debut on SiriusXM by January 2019. For Netflix, the channel will be a promotional vehicle for its broad lineup of stand-up specials. The company also plans to create original content for “Netflix Is a Joke”—a working title for the channel, which is the tagline for its marketing campaign around comedy.
Netflix said it was the first time its content will be heard on any audio platform. The channel will be exclusively available to SiriusXM subscribers.