Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news.
Facebook’s Instagram app is loosening its restraints on video in an attempt to lure younger viewers away from YouTube. The expansion announced Wednesday, dubbed IGTV, will increase Instagram’s video time limit from one minute to 10 minutes for most users.
GTV is launching now as a standalone app for iOS and Android and will also be available in the main Instagram app.
At its heart, IGTV will be both a hub within the existing Instagram app, as well as a new dedicated app that will allow users to watch IGTV videos. These are basically vertical videos produced by some of Instagram’s top creators, and curated based on past viewing behavior of Instagram’s users.