HQ Trivia is one of the fastest growing mobile games in the world. The app allows users to attempt to win cash playing a live trivia show twice a day, every day. Long time users of the app have grown quite fond of the usual host of the trivia games, Scott Rogowsky, but one ad agency thinks that they have a guy that fans would like just as much. They want Captain Obvious, the spokesperson for Hotels.com, to host a few games of trivia.
CP+B, the agency representing Hotels.com and Captain Obvious, reached out to HQ to see if there are any advertising opportunities within the app, but learned that HQ is not currently working on branded integrations. So, the team whipped up the audition clip while it was shooting some other social content with the character a couple of weeks ago.
HQ has experimented with a few guest hosts, including late-night talk show host Jimmy Kimmel last month.