After five days of silence from Facebook’s top management over issues arising from misappropriation of user data by outside sources, CEO Mark Zuckerberg said the company plans to audit all apps that had access to user information prior to a company change of policy in 2014.
In a post on his Facebook page, Zuckerberg writes that in 2013 Aleksandr Kogan shared users’ personal data with Cambridge Analytica, a firm that helps elect political candidates. Zuckerberg explained how it took media reports, over several years, to fully reveal what was happening.
Zuckerberg acknowledged the tech platform “made mistakes” in its handling of Cambridge Analytica. “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” he wrote. COO Sheryl Sandberg also spoke out for the first time on Wednesday, telling users, “As [Mark] said, we know that this was a major violation of peoples’ trust, and I deeply regret that we didn’t do enough to deal with it.”
Zuckerberg also said Wednesday he was willing to testify to Congress. He also said on CNN that he would “love to see” regulations on advertising transparency that affect his company. “If you look at how much regulation there is around advertising on TV, in print, you know, it’s just not clear why there should be less on the internet,” he said. “You should have the same level of transparency required.”
He emphasized that the rules that resulted in Cambridge Analytica’s ability to exploit the data of Facebook users have since been further updated and restricted, and that Facebook will integrate even more restrictions to prevent to mining of users’ data without their knowledge.