Facebook will soon require political- and issues-based ads to receive verification before they’re served to users on the platform.
Facebook says the new rules will affect advertisers who want to run either political ads or so-called “issue ads”—which may not endorse a specific candidate or party but which discuss political topics.
The ad buyers will have to confirm their location and identity, and make them display a label and disclaimer about who paid for them, just as Facebook plans to do with election-related ads. The move is the latest in a string of concessions from the social network as CEO Mark Zuckerberg prepares to face Congress this week.
“We will also require people who manage large pages to be verified as well,” Zuckerberg added. “This will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way.”
Zuckerberg should expect legislators to grill him about whether the social media network needs government regulation in the wake of its recent scandals on user data and privacy. If he is evasive, one legislator has warned, “Well, we can do it the easy way or the hard way.”