Just 11 months since its April launch, YouTube TV has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues. The live TV streaming service announced Monday that it will “present” this year’s NBA Finals, which begin May 31 on ABC.
The “Finals presented by YouTube TV” logo will be splashed all over the games, including on the court and in the arena. ABC will promote YouTube TV in commercial spots, and YouTube TV will get “call outs” during the games, which the network will broadcast live.
The NBA Finals will be broadcast live on ABC for the 16th consecutive year. The Finals can also be seen on YouTube TV, which is available in most of the country’s top markets and covers more than 85 percent of U.S. households, according to a news release sent out by the NBA. YouTube TV will also be a presenting partner for the Finals for the WNBA and the G League.
The parties aren’t disclosing the length of the deal but it runs through at least 2019.